What is a Digital Marketing and How to Learning
Thank you for reading this post, don't forget to subscribe!Digital Marketing It is a practice, product, service or brand that moves using digital technology and online platform.
Traditional marketing (TV, printing, radio), Internet, social networks, search engines, emails, mobile applications and other digital channels allow target groups.
Important features: Internet Based on online platforms.
Data control Analysis for productivity measurement.
A Goal and personalized A target for certain potential customers.
The dialogue provides quantum communication (e.g. promises of social networks).
The way of working on digital marketing. The destruction of the process is as follows.
The main components of digital marketing Strategy Study on keywords, conversion and content optimization mechanisms.
PPC advertisement (PAY-PER CLICKS) Paid advertisements paid by each click.
Very purpose. Google Advertisement, Facebook Ads, LinkedIn Ads.
Social Network Marketing promotes brands on platforms such as Facebook, Instagram and Tiktok.
Organic contributions, paid advertising and cooperation of influential people.
Content -Marketing creates valuable content (blogs, videos, infographics) to attract the audience.
Blog, YouTube’s video, e-book. Email Send personalized emails to maintain potential customers and customers.
Information voting, advertising campaign and drip campaign.
Partnership Marketing Influenced/Partner and Sales Committee on the website. Amazon associates, influence promotion.
The influence of marketing Personality is a social network to promote the brand.
Sponsor message of Instagram, Tikk -Reviews.
Marketing Automation AI and tools to automate repeated work (email, advertising). CRM tools such as chat bots and herb spots.
Digital Marketing Running Storage and loyalty Save customers (subsequent letters, royalty programs). History of digital marketing 1980-1981 paving the way of digital adds 1990: Archie , the first search engine was created. 1998: Google Innovative search has been established. 2000: Search and social network 2000: PPC (click cost) Werbung is the main.
2003: LinkedIn Start (first professional network).
2004: Facebook Change marketing on social networks. 2005: YouTube starts to increase video marketing.
2006: Twitter Introduction of real -time.
2010s: Mobile & Ai Revolution 2010: Instagram Start (Boom Visual Marketing).
2011: Google Panda Punch Punch Low Quality Content. –
2012: Advertisement Facebook has become a dominant advertising platform.
2016: AY chat -Bot and software advertisements Traction.
2018: GDPR Forced strict data protection rules.
2020: AI, voice search and metaver
2020: Tiktok & kurzvideos It was dominant on social networks.
2022: AI tool (CHATGPT) Create content conversion.
From the simple advertisement of banner in the 90s to today’s KE management campaign, the company uses a digital strategy to communicate with customers around the world. Do you want to explore certain strategies (SEO, social network ads, etc.)
